Film Theory

Okay, so The Emoji Movie is pretty darn bad. But that badness doesn't actually come from the movie itself. I mean, sure, The Emoji Movie is predictable and has cringe-worthy jokes and has a really awful "try hard to be hip for the kids" premise...but that's true of a lot of movies. No, The Emoji Movie is bad because it's one huge commercial. A commercial that is targeting children while blatantly breaking rules established by the FTC and FCC for disclosing branded advertising. So how deep does this rabbit hole go? Get ready for some Angry Judge emoji.