Bela Bejaria is Chief Content Officer at Netflix and spoke during the company's Upfront presentation. “Involvement is the key to streaming success,” he said, according to ComicBook. There was talk about the subscription form introduced in 2022, which is cheaper, but viewers will receive advertisements around the films and series. A further step is now being considered.
Because in order to attract even more members, Netflix offices are discussing the option of offering the streaming service for free, but in return these users are presented with many advertisements.
It would also be an option that not the full range would be available, but major titles could be purchased separately. There are no concrete plans yet, but it is expected that this new route will be taken within the week.
